Who Gives A Crap

I collaborated with Who Gives a Crap, a sustainable toilet paper company, to create 3D imagery showcasing their Poetry Limited Edition, bamboo, and recycled toilet paper lines. This included wrapped toilet rolls, box packaging, and retouched lifestyle shots, which were featured across packaging, social media, and marketing campaigns. To celebrate National Toilet Paper Day, I developed animations featuring the products interacting with iconic landmarks in Sydney and London, highlighting their playful brand identity and global impact.

Client:

Who Gives A Crap

Category:

3D & Motion

Open Who Gives A Crap Poetry Toilet Paper box beside a toilet, rolls labeled cheese and unicorns and an unrolled white roll on a pink floor
Diagonal rows of Who Gives A Crap rolls in purple wave and orange check wrappers on blue, reading It's a different type of wipe
Diagonal rows of Who Gives A Crap rolls in purple wave and orange check wrappers on blue, reading It's a different type of wipe
Sixteen Who Gives A Crap rolls stacked four high in purple wave and orange check wrappers on a bright blue background
Wall of orange and pink Who Gives A Crap Poetry Toilet Paper boxes, eight double-length rolls each
Wall of orange and pink Who Gives A Crap Poetry Toilet Paper boxes, eight double-length rolls each
Someone in striped pajamas picking up an unrolling toilet roll from a blue bath mat, patterned Who Gives A Crap rolls stacked behind
Hand pulling white toilet paper from a wall holder above a stack of colorful Who Gives A Crap rolls labeled magic and toilet
Four Who Gives A Crap Poetry rolls labeled cheese, unicorns, are, magic in a row beside an unwrapped white roll on a teal background
Person reaching into a bathroom shelf stacked with black-and-white patterned Who Gives A Crap rolls, the brand name across the tiled wall
Three Who Gives A Crap rolls on a beige backdrop: two wrapped in black-and-white dot and check patterns, one unwrapped white roll

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