Mezcla

Mezcla, a plant-based protein bar brand, brought me in to build their full range in 3D. I modeled and rendered every SKU, along with a set of flavor cue images breaking out the real ingredients behind each recipe. Those renders appear on the packaging itself, on the printed cartons, and across social, email, paid ads, print and large-format OOH. New flavors are added as the range grows.

Client:

Mezcla

Category:

Credits:

3D bars and flavor cues: Simon Verrill Wrapper design: Rosanna Servodio Wrapper mockups: Sam Scott Photography: Maddie Eickhoff Video: Frederik Kim Directed by: Maddie Eickhoff Models: Cameron Cortes, Yamili Burgos, Kate Oliver Mural: Overall Murals Truck media: Adgile Media Group

Mezcla full range of nine protein bar flavors arranged on pastel plinths against a cream background

Mezcla Maple Blueberry protein bars on a blue tiled breakfast table with pancakes, blueberries, maple syrup and coffee

Mezcla Mint Chocolate box truck wrap parked on East 8th Street in Manhattan

Woman in a striped swimsuit opening a Mezcla Chocolate Pretzel bar beside a swimming pool

Mezcla Frosted Strawberry protein bars at a pink picnic with cupcakes, fresh strawberries and rose

Mezcla hand-painted mural on a Brooklyn building, man eating a Matcha Vanilla bar, painted by Overall Murals

Mezcla flat lay of all nine bar flavors with unwrapped bars on a cream background

Mezcla Frosted Strawberry box truck wrap parked outside a Target store in Manhattan

Woman on a tennis court taking a Mezcla bar from a cooler holding assorted flavors

Mezcla Chocolate Pretzel protein bars on purple fabric with pretzels, tarot cards, a cocktail and a lit candle

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